We were invited to help the England Cricket Board explain their Player Pathway into the England squad. The end result needed to be easily shared across devices and accessible on and off-line.
During the planning stages we realised that the creation of a short animated video would be the perfect format. Our team of designers created an illustrative style that stayed on brand but that would also appeal to the younger generation of promising cricketers.
The video below is a combination of great design and professional voiceover. As an added extra we also provided ECB with a PowerPoint deck that included all of the imagery used in the video.