Every year teams at Imperial Tobacco have to demonstrate how they have worked towards certain company values. They can communicate this in a presentation style of their choice and we were selected to help with some great animation.
Focusing on the value 'We Surprise', our team decided to create a magic show animation that not only entertained but also communicated key objectives that were reached. The team were so excited by the concept that they even gave us creative license to use real images of key staff at Imperial Tobacco.
As you can see below the animation combines great design, clear communication, and a tonne of humour. All of these combine to create a short video which we know has been played over and over again by staff at Imperial Tobacco.