English Institute of Sport

Animated video

The Brief

The performance psychology team at the EIS was looking to produce an animated video to communicate a project known as #ProjectTHRIVE. The Project will be constantly built upon ahead of the next Olympics and Paralympics and it was our job to maximise audience engagement with a short-animated video.

The Solution

Working with the performance psychology team we created a simple script that delivered key points. We then developed a style and concept that would fit seamlessly into the EIS suite of communications materials.

The Result

This video is a great example of how to deliver key information in a very short space of time. Feedback has been great and since launching the video there has been an increase of people requesting more info about Thrive from the team.