FT Professional

Brand refresh presentation

The Brief

FT Professional is a department within the Financial Times that offers a paid subscription and a deeper level of journalism and data to it's members. We were tasked with building a PowerPoint presentation that subtly showed off the new look and feel of FT Professional whilst also communicating some key findings from the first 100 days of the brand launch.

The Solution

We used a very minimal approach to text and used subtle animation and the Morph transition to bring the new brand to life.

Working with a very strong brand always makes our job much easier!