Unless you’ve been living under a rock for the last 5 years you’ll be fully aware that our world has changed massively. When my 4 year old asks if he can watch a Disney movie there’s no trip to the video store (remember VHS!), and when my wife realises she must have the latest Sushi bazooka (that’s a real thing) for this weekend’s get together with friends at ours it’s a few clicks on the Amazon app and the item is with us the next day.
We can get everything NOW. Well almost everything. Everything except the information we’re interested in from a presenter who’s still doing things the old fashioned way!
I’ve been relentlessly blogging, presenting, and demonstrating the power of what myself and the guys at Prezi call conversational presenting. I’ll share some links and examples at the end of this post but here’s the gist of what this method of presenting is and why we all need to adopt it fast.
The On Demand audience
This new culture brought upon us by giants like Netflix and Amazon shouldn’t just stop with retail and entertainment. We can extend this way of satisfying people’s demands in our presentations by giving them the content that they want straight away.
If my wife doesn’t have to wait 24 hours for a sushi bazooka (again it’s a real thing) then why should your audience members have to wait 45 minutes to see the content they’re interested in?
Conversational presenting is simply a way of honing in on the areas your audience is most interested in, and in the order they want them in.
Sound like a lot of effort and a scary change from the norm? Keep reading!
Conversations get results
I’ve won new business presenting in a conversational way on lots of occasions. Not because my presentation looked fancier than other agencies I was pitching against, but because I engaged and included every single person in the room right from the start.
People have told me that my presentation didn’t feel like a pitch, they didn’t feel pressured to sit down and be quiet, and that they were surprised it didn’t last as long as others that pitched to them. The benefits for audience members and presenters are endless.
THIS IS THE NEW WAY TO PRESENT!
Sure, traditional linear presentations will always have their place, and for that I’m grateful. But if you’re looking to win new business and make a sale then you need to change the way in which you’re presenting.
After all, the world has changed and so has your audience’s attention span. Good luck ?
Russell (aka The Prezenter)
Here are some links I promised earlier:
Sushi bazooka. Told you it was real.
Customer testimonial on conversational presenting.
Prezi Next beginners training.