Route to Market
Route to Market wanted a conversational sales deck to outline their business services. It needed to be easy to edit and to navigate so they could quickly dive into any section from the home page.
Through discussions with the client and open communication throughout the project, we discussed needs and wants, and we proposed the use of a visual metaphor through which to deliver the key messages of the presentation.
We leveraged the name of the client and used a cycling route as the visual metaphor to represent the client’s process. We opted for cycling because we didn’t just want to show “any route”. We wanted to show the winning route (to market).