The final stage in a year-long rebrand project was to finally communicate the details of the new brand. We were asked to equip presenters with a conversational presentation that could be used from all devices, communicated the new brand perfectly, and enabled conversations to flow naturally.
Originally we used Prezi Classic as the format but later converted the presentation to Prezi Next for easier navigation by the presenters. We created a big picture which perfectly represented the target audience. This great visual metaphor also made it very easy for new sections to be added in the future which further extended the presentations shelf life.
The end result was a great success and has received great feedback both internally and externally. We interviewed Ewan Martin who is the Customer Marketing Manager and asked him what benefits he has seen from using a conversational presentation (see video above).